Saison Group Branding

The well-known Japanese company "Saison Group" has carried out several significant initiatives in the field of cultural exchange between Japan and Russia. Since 1995, the Season of Groups has promoted Japanese philosophy and business culture in Russia.

The immersion benefited the development of a brand strategy that helped uncover common ground among fans of Japanese culture and instill an emotional connection to the country by focusing on three distinct passion points: nature, culture, and people.

Nature — incredible stories that connect the outdoors, the local culture, food, and people.

Culture — inspiring experiences from the local cultural scene and lifestyle.

People — events to celebrate Japanese culture.