Saison Group Branding
The well-known Japanese company "Saison Group" has carried out a number of significant initiatives in the field of cultural exchange between Japan and Russia. Since 1995, the Season of Groups has been promoting Japanese philosophy and business culture in Russia.
The immersion led to developing a brand strategy that helped uncover common ground among fans of Japanese culture and instill an emotional connection to the country. Gorazdo Team did this by focusing on three distinct passion points: nature, culture, and people.