Building furniture brand experience that bridges Marketing and eCommerce
We worked closely with the STWORKI brand to connect the online shop experience with the service of the brand and the stories of its community. Our task was to develop a site with a slick, contemporary design presenting furniture collections in Scandinavian style. We aimed to demonstrate the benefits of modern ecological production and attract new young audiences.
We illustrated several "forest" characters to introduce product vibes. Each character's shape was created through various methods, from using different textures to a combination of animated details.
We made sure that the brand spoke to people all around the world. Research on the behavior and habits of European users led to an improved user experience.